NutriSelect is redefining how supplement decisions are made—by embedding scientific rigor, clinical standards, and domain expertise directly into AI.
Powered by Precision Supplement Intelligence™ and our proprietary NScore™ system, we transform complex clinical research, formulation data, and transparency signals into clear, trusted guidance—so individuals, brands, and investors can move from marketing claims to measurable credibility.
This isn’t about recommendations.
It’s about rebuilding trust in the supplement ecosystem—through evidence, not hype.
For nearly 30 years, I’ve worked inside the supplement industry — developing products, leading clinical research, and building wellness brands. Along the way, I saw a growing disconnect between measurable science and marketplace claims.
Too often, marketing outpaced evidence. Consumers were left navigating a complex landscape without a reliable way to separate strong formulations from noise.
NutriSelect was built to change that.
By combining predictive AI, verified clinical research, and formulation analysis, we’re creating an intelligence layer for supplementation — one designed to restore transparency, accountability, and trust. This isn’t about selling products. It’s about elevating standards and giving people confidence in what they take.
The global supplement industry is entering a structural transformation. While artificial intelligence is becoming widely accessible, true advantage lies in domain-embedded AI — systems built from inside an industry and trained on real scientific standards, regulatory fluency, and clinical rigor.
NutriSelect is embedding decades of formulation expertise and evidence frameworks directly into its architecture. Our Precision Supplement Intelligence™ engine evaluates ingredient science, dosing alignment, transparency, and credibility — continuously learning as new research emerges.
This is not just a consumer app. It is infrastructure.
NutriSelect is building the intelligence layer for evidence-based supplementation — designed to support brands, ingredient companies, laboratories, retailers, and consumers alike. Grounded in science and built for scale, the platform is positioned to create durable, long-term value in a category ready for measurable standards.
NutriSelect is built by domain experts — scientists, clinicians, technologists, formulators, and industry veterans — who have spent decades inside the nutrition and wellness ecosystem.
We span North America, Europe, and Asia, bringing together expertise in clinical research, product development, regulatory strategy, AI architecture, and consumer health.
This is not a generic tech team building in isolation.
It is a cross-disciplinary group embedding real-world standards directly into Precision Supplement Intelligence™ — supported by our growing Scientific Consortium of laboratories, CROs, and research partners.
We are united by a simple belief:
Supplement decisions should be transparent, measurable, and grounded in evidence — not marketing noise.
CEO & Founder
Dr. Clark is a veteran of the global dietary supplement industry for almost 30 years and the architect behind NutriSelect’s Precision Supplement Intelligence™ platform. Trained as a natural products organic chemist (PhD, University of California, Santa Cruz), he has led product development, clinical strategy, regulatory oversight, and commercialization across nine startups and dozens of products generating over $500M in cumulative sales.
Long before founding NutriSelect, Dr. Clark was deeply engaged in emerging technologies. A lifelong technologist who has built his own systems and followed the evolution of applied computing for decades, he began in 2018 exploring how artificial intelligence and machine learning could transform clinical evaluation in supplements—without forcing a pharmaceutical model onto a fundamentally different category. He designed and mapped the original NutriSelect prototype, personally coded early MVP iterations, and continues to guide core infrastructure development alongside the DigitSense team. He also drafted and filed NutriSelect’s foundational patent with the U.S. Patent and Trademark Office.
Throughout his career, Dr. Clark has worked at the intersection of scientific rigor, regulatory fluency, and scalable innovation. NutriSelect represents the convergence of those disciplines: an independent intelligence infrastructure designed to bring transparency, dosage precision, and evidence calibration to a fragmented $177B global supplement market.
Recognized as a Top 100 Innovators & Entrepreneurs (2025), Dr. Clark is also the producer and co-host of The Bioactive Nexus and Beyond Limits – Where Spirit Meets Science, where he explores the convergence of research, technology, and human performance.
CTO & Strategic Technology Partner
Moon Yiu is a technology founder and product strategist with deep experience building scalable digital platforms at the intersection of science, AI, and user experience.
As Founder & CEO of DigitSense and Twixo, Moon has led the design and launch of more than 30 digital products across health, data intelligence, and enterprise platforms. She previously served as Chief Product Officer at Neuropix, where she oversaw product architecture and execution in complex, data-driven environments.
At NutriSelect, Moon leads technical strategy and platform development, translating the NScore™ and Precision Supplement Intelligence™ framework into a scalable, secure, and AI-enabled infrastructure. Her expertise in system architecture, product execution, and cross-functional development ensures NutriSelect evolves from MVP to a robust, enterprise-ready intelligence platform.
Moon holds a BSc in Biochemistry from Imperial College London, grounding her technical leadership in scientific literacy and domain fluency.
Strategic Marketing Advisor
Kate Hughes is a strategic marketing executive with more than 14 years of experience leading brand, growth, and go-to-market strategy across digital health, AI, SaaS, and life sciences companies. She specializes in helping early-stage and growth-stage technology platforms translate complex scientific and technical innovation into clear market narratives, scalable demand engines, and category leadership.
Kate currently serves as Fractional Chief Marketing Officer for Sleep.ai, where she leads global marketing strategy, brand positioning, and market visibility for the company’s sleep intelligence platform. Her work has helped elevate the company’s presence through major media coverage, executive thought leadership, and integrated marketing programs that support both product adoption and investor visibility.
Throughout her career, Kate has worked with venture-backed startups and emerging health technology companies to develop brand architecture, refine product positioning, and build go-to-market strategies that accelerate market adoption. She has also advised founders on investor messaging, strategic partnerships, and ecosystem engagement across highly regulated healthcare and life sciences markets.
At NutriSelect, Kate serves as Strategic Marketing Advisor, working closely with Founder & CEO Dr. Bill Clark to refine the company’s narrative, positioning, and go-to-market architecture as the platform advances toward seed-stage growth. Her work helps ensure that NutriSelect’s Precision Supplement Intelligence™ platform is clearly positioned at the intersection of AI, evidence-based nutrition, and the future of transparency in the global supplement ecosystem.
Strategic Technology Advisor
T.R. Griffith brings more than 25 years of enterprise technology and AI leadership experience to NutriSelect. His background spans enterprise architecture, AI governance, cloud infrastructure, and scalable system design across growth-stage organizations.
At NutriSelect, T.R. provides strategic oversight of platform architecture, AI governance standards, and long-term technical infrastructure. He supports architectural discipline during core platform development and helps ensure that the NScore™ intelligence engine is built on scalable, secure, and defensible foundations.
T.R. is also an active leader within the Startups.com AI/ML community, where he mentors founders and facilitates technical review sessions focused on early-stage platform rigor and responsible AI development.
His role strengthens NutriSelect’s commitment to responsible AI, scalable infrastructure, and institutional-grade technical governance.
Scientific Advisory Board
Gene Bruno is a 45-year veteran of the dietary supplement industry and one of its most recognized educators and regulatory strategists. He serves as Chief Scientific Officer of Nutraland USA, where he oversees ingredient science, technical education, and regulatory compliance across global markets.
Widely known as “The Vitamin Professor,” Gene has developed more than 400 supplement products and authored more than 100 articles on nutraceutical science, ingredient efficacy, and responsible product development. His expertise spans functional nutrition, botanical standardization, formulation strategy, and claims substantiation within evolving regulatory frameworks.
Gene is also co-host of The Bioactive Nexus podcast alongside Dr. Bill Clark, where they explore ingredient science, clinical research, and industry innovation at the intersection of evidence and application.
At NutriSelect, Gene contributes decades of ingredient-level insight and regulatory fluency to the calibration of NScore™. His perspective ensures the platform reflects not only published science, but also formulation realities, compliance standards, and the practical nuances that define credible supplement development.
Scientific Advisory Board
Dr. Elijah McCarthy is a naturopathic physician, clinical leader, and nationally recognized formulation expert with extensive experience translating clinical science into market-ready supplement innovation.
He serves as CEO and Clinical Director of Renature Health Partners and as Director of Product Development and Brand Ambassador for Irwin Naturals, where he has led the development of more than 200 market-leading formulations across multiple health categories.
Dr. McCarthy brings a rare dual perspective to NutriSelect—combining frontline clinical experience with large-scale product development expertise. His insight into dosage precision, ingredient synergy, regulatory considerations, and consumer outcomes helps ensure that NScore™ reflects both scientific rigor and real-world therapeutic application.
Scientific Advisory Board
Dr. Tim Ziegenfuss is a globally recognized clinical researcher and leader in applied sports nutrition and human performance science. He serves as CEO of the Center for Applied Health Sciences (CAHS), a premier contract research organization specializing in dietary supplement clinical trials and translational health research.
A Past President and Fellow of the International Society of Sports Nutrition (ISSN), Dr. Ziegenfuss has authored more than 80 peer-reviewed scientific publications, contributed to 8 book chapters, and overseen more than 200 clinical research studies across performance, recovery, metabolic health, and supplementation.
At NutriSelect, Dr. Ziegenfuss brings deep expertise in clinical trial design, statistical rigor, and translational evidence standards. His experience ensures that NScore™ aligns not only with published literature, but with the realities of controlled human research and evolving evidence frameworks.
NutriSelect is not built in a single office — it’s built across disciplines, time zones, and continents.
From clinical research and regulatory science to AI architecture and product development, our team brings together deep domain experience with a shared standard: evidence first.
We are designing infrastructure for transparency in an industry that has long lacked it — embedding scientific rigor, contextual intelligence, and measurable accountability into Precision Supplement Intelligence™.
This isn’t a movement driven by hype.
It’s a coordinated effort to raise the standard of how supplement decisions are made — responsibly, intelligently, and for the long term.
We believe transparency builds trust.
Whether you’re a consumer exploring smarter supplement choices, a brand seeking scientific alignment, or a partner interested in collaboration, we welcome the conversation.
If you have a question, feedback, or would like to connect, we’d be glad to hear from you.
