NutriSelect is pleased to announce that Kate Hughes, MBA, has joined the company as Strategic Marketing Advisor.
Kate brings more than 14 years of experience leading marketing, brand strategy, and go-to-market initiatives across digital health, AI, SaaS, and life sciences companies. She currently serves as Fractional Chief Marketing Officer for Sleep.ai, where she leads global marketing strategy and positioning for the company’s sleep intelligence platform.
Throughout her career, Kate has helped early-stage and growth companies translate complex technology and scientific innovation into clear market narratives, scalable demand engines, and compelling category leadership.
At NutriSelect, Kate will work closely with Founder & CEO Dr. Bill Clark to refine the company’s narrative, positioning, and go-to-market architecture as the platform advances toward seed-stage growth and industry launch.
Her advisory role will focus on:
“Kate brings exactly the strategic marketing perspective we need at this stage,” said Dr. Clark. “NutriSelect is building the intelligence infrastructure for the supplement industry, and having someone with Kate’s experience in healthtech and AI platforms helps ensure that our narrative and market positioning match the scale of that vision.”
Kate joins a growing leadership architecture at NutriSelect that includes Strategic Technology Advisor T.R. Griffith and the company’s Scientific Advisory Board, which brings decades of experience in clinical research, product development, and nutraceutical science.
As NutriSelect continues to build its Precision Supplement Intelligence™ platform, Kate’s expertise will help shape how the company communicates its mission to investors, partners, and the broader health and nutrition ecosystem.
