Why Ingredient Suppliers Should Care About AI Ratings

We’ve entered a time where visibility is no longer determined by shelf placement or ad budgets, but by algorithms. AI-driven product scoring is emerging as the new gatekeeper of consumer trust. In just a few years, the systems ranking supplements online will decide which products, and which ingredients, rise to the top.

The Illusion of Science vs. The Reality of Evidence: Why the Supplement Industry Must Evolve

For decades, supplement companies have marketed themselves as “science-driven” and “evidence-based.” The labels sound good. The claims are compelling. But after decades of evaluating dozens of supplement brands and ingredient portfolios, including during my work in mergers and acquisitions at Sanofi, I’ve seen a sobering truth:

NutriSelect Expands with Two Science Accelerator Programs: Ingredient & Product

NutriSelect.ai is proud to announce the launch of the new Ingredient Science Accelerator — and the renaming of our original Brand Science Accelerator to the Product Science Accelerator — creating the industry’s first dual-pathway for advancing evidence-based supplementation.